If you have workplace parking spots and want to...

Align your parking with a flexible working culture

To improve staff satisfaction and productivity

At Dentsu Aegis’s Diversity & Inclusion Council meetings, parking was continuously brought up as a source of frustration among staff. While around 50 staff members at the Auckland office have an allocated parking bay attached to their role, around 100 employees do not - and outside of Dentsu’s on-site car park on Sale St, it’s “slim pickings”, making it difficult and expensive to park.

Despite this significant unmet demand for parking, Dentsu Aegis’ car park could have up to 1,250 instances of bays lying empty each year, because when staff with allocated bays took their annual leave, there was no easy way for them to share their bay with other colleagues. Instead, their on-site bays would sit vacant while other members of staff circled the block in search of a car park.

“While colleagues were already sharing their parks on an adhoc basis, Parkable for Business will help us formalise this process and make it fair and accessible for all employees.”
- Kimberly Kastelan, General Manager MKTG and Head of Diversity & Inclusion

Kimberly added that while the Dentsu Aegis team has “several inventive … creative and at times amusing” ways to keep an eye on the parking warden, the time it was taking to check on and move cars was impacting productivity. Not only was parking impacting staff satisfaction, but it was impacting workplace efficiency as well.

“Parkable for Business is the solution we’ve been looking for to solve our parking woes. It may sound like a small part of someone’s day, but finding a car park can take time away from work, family and children and I don’t want what should be an inconsequential moment to become such a stress in my colleagues’ days.”
- Kimberly Kastelan, General Manager MKTG and Head of Diversity & Inclusion

At Dentsu Aegis’s Diversity & Inclusion Council meetings, parking was continuously brought up as a source of frustration among staff. Not only was parking impacting staff satisfaction, but it was impacting workplace efficiency as well.

 Dentsu Aegis launches Parkable

Dentsu Aegis launches Parkable's car park management software

Australia’s leading independent audio entertainment business,

, has teamed up with Parkable to oversee the parking system at their new location.


After two decades in their previous location, NOVA recently moved into an exciting new renovated office and studio space in South Melbourne. At this new location, NOVA was able to easily cater to employee, announcer and podcasting host’s needs. Amenities were a major priority in the move, especially when it came to flexible parking options for radio and podcasting hosts and guests who only need to park for a limited number of hours. The partnership with Parkable allowed the business to keep the parking situation at their new premise hassle-free.


NOVA wanted to make sure that everyone could easily access parking at the new premises so opted for an automated system that distributes parking fairly. They were able to time this switch over to Parkable’s technology with the return of staff to the new office in January.


Parkable’s system at the new premise allows NOVA employees to bay share. As the new location has limited spots, it was important that the available parking was distributed fairly among staff, making it easy for everyone to find suitable parking. This fair booking system reduces administration headaches and helped everyone on the team start and end their day with ease.


This flexible approach to parking – including bay sharing and future booking – means that staff can negotiate a wide variety of parking options, ranging from tandem parks to casual parks. There are assigned bays for company promotional vehicles alongside the shared announcer parking bays, and Parkable also debuted a unique solution for NOVA to cater to staff parking needs for their breakfast shows.


“Parkable allowed flexibility and accessibility for staff parking at our new premises,” says John McCool, NOVA Entertainment’s Commercial Manager/Melbourne Market Lead and the project lead for the Parkable partnership.


“After spending two decades in our previous premise, we wanted to ensure the move was as seamless as possible for our employees and the business. We spent an extensive amount of time on logistical planning to relocate an audio business of this size and Parkable’s automation technology, provided an easy solution for the parking element of the move. The switch-over has gone smoothly and staff have adapted well to the flexible parking options, including bay sharing, which has been a great outcome.”

Australia’s leading independent audio entertainment business, NOVA Entertainment, has teamed up with Parkable to oversee the parking system at their new location.

NOVA Entertainment partners with Parkable in an exciting move

Painful and lengthy commutes affect mental health, engagement, and retention

Long commutes impact staff wellbeing in a myriad of ways, from both physical and mental health, to engagement at work, to general life satisfaction. With a longer commute comes less time for family, socialising, relaxation, and personal development - and more time feeling frustrated and anxious.

For a number of people, Covid has at least brought one positive change: more flexible working arrangements, or the option to go remote. However, many still need or want to go into the office, which means they may still be facing a bad commute. So how 'bad' can a bad commute be, and how does it affect both staff and employers?

Below, we explore the effects of painful commutes on employee well-being and how a flexible and remote working policy and workplace parking solutions can alleviate employee burnout.

Painful commutes affect health and happiness

Once you start digging, the amount of international research showing a connection between commutes and poor health and wellbeing is staggering.

 from Britain’s Healthiest Workplace found that longer-commuting workers are:

33% more likely to suffer from depression

37% more likely to have financial concerns

12% more likely to report multiple dimensions of work-related stress

46% more likely to get less than the recommended seven hours of sleep each night

Similarly, research by the University of Waterloo found that workers with the longest commutes have the 

, while Princeton University concluded that, of all daily activities, 

 consistently ranked as two of the most negative experiences of the day.

 that people would trade five minutes of leisure time to save one minute sitting in traffic.

Because employees commonly view the commute as part of their job, they also 

attribute their negative feelings about their commute

 to their work. This is one of the reasons that commuting is the 

second-most common source of workplace stress

, despite it occuring outside work hours.

“Humans are well-equipped to deal with acute moments of stress—say getting cut off in traffic—but when these moments happen day after day, those acute moments of stress turn into long-term chronic stress.”
- Curtis Reisinger, Clinical Psychologist

For some employees, this stress and the associated negative feelings are particularly strong. Working parents who do the morning drop-off often have no choice but to drive in peak-hour traffic and then arrive when parking is particularly scarce. There are also employees who come into work up to two hours early just to secure a parking spot, missing out on time that could otherwise be spent with family, resting, or working on personal goals.

When the pain of commuting becomes acute, either due to how long people spend traveling or because they feel pressured to organise their daily lives around the commute, this can significantly increase the chances of burnout and attrition.

The connection with retention and engagement

It’s well-established that these negative feelings and health outcomes affect employees’ decisions to leave their jobs. A 

 found that 95% of HR leaders say that burnout is “sabotaging employee retention”, and 46% say that burnout accounts for 20% to 50% of turnover.

These HR intuitions are backed by employee actions: the commute is the 

 motivator of voluntary attrition, and in a survey on commuting and retention by 

, 23% of people said they have left a job because of the pain of their commute.

The importance of the commute has also been quantified in monetary terms. 

 would choose a pay cut in exchange for a shorter commute, while a 20 minute increase to the round trip has the 

 on job satisfaction as a 19% paycut. That means that even companies addressing staff dissatisfaction through pay rises may have a problem with retention, if they aren’t also addressing the commute.

Companies aren’t responding fast enough

Despite the harm that poor commuting does to both employees and businesses, the majority of companies aren’t acting to solve the problem. Of people surveyed by Robert Half who said that their commute had worsened, 60% said that their employer 

This is despite the fact that over 75% of turnover can be 

 - including turnover related to long and painful commutes.

Making a positive difference for your staff in the office

A flexible and remote working policy can alleviate many of these problems - at least for the employees able to take advantage of it. However, most companies still have staff travelling into the office each day who are likely gritting their teeth at a bad commute.

For those staff in the office, there can be a silver lining: flexible working means more available parking spaces on-site. Companies can transform their car park from a system where parks are allocated to specific employees, to a system where parks are available for all staff to use, to make commuting easier for whoever drives into the office.

If you want to make flexible working beneficial even to staff who can't work from home, check out how a change to your parking system can change the morning for your employees. You can learn more about 

flexi-working companies use Parkable for flexi-parking

Long commutes impact staff wellbeing in a myriad of ways, from both physical and mental health, to engagement at work, to general life satisfaction. So how 'bad' can a bad commute be, and how does it affect both staff and employers?

Top view of a woman stressed after a long commute with poor workplace parking options

Flexi-working is slashing the commute and alleviating employee burnout

Different ways to enhance productivity with people and space

Virtual, augmented and mixed realities (XR)

In the current landscape, many of us are working with tighter budgets than we’re used to. As a result, it may not seem like the time to invest in anything new,

But, when it comes to running an office or workspace, it’s important to always be on the lookout for tools to help with growth, even amid an economic downturn. In fact, it’s more important during a recession to look for opportunities and to embrace the constraints – We go more in-depth into

Investing your and your team’s time and resources in tech is ultimately an investment toward productivity as well as toward your organization’s future.


In the current hybrid work landscape, the ways we work have shifted entirely, and the definition of productivity from before pre-COVID times no longer fits the current workplace culture. S

hifts like Quiet Quitting, The Great Resignation, and a change in employee expectations are all realities we need to reckon with 

– all the while also maintaining our own expectations for the way our organizations are run in this economy.


So, how can we use tech to ensure that despite these shifts and amid this economic climate, your organization can boost productivity levels and keep your employees fulfiled?


We’ve included a few tools and tips below.

When employees continue to work from home at varying capacities, technology has to play a part in making the constant back and forth from the office to the home space a smooth and beneficial one.


Some people tend to work better at home, and some have a more rewarding experience from working in an office environment. WIth technology, though, you can make sure that the work experience is a relatively stable and gratifying one regardless of physical context.


There are various technological tools that help with this. You’re probably already familiar with video conferencing software and other collaboration tools like Slack and Google Calendar. Some things 

Good vibes – specifically, the platform greets you with periodic compliments when you log on, and who doesn’t love that?

Celebrate wins easily across the company through emojis, reactions and GIFs

Easily create social plans and groups within the company. For example, the Parkable team has a channel called Burger Club for any burger-related material because, well, why not?


Project management software, including Asana, Monday.com and Trello, are all great tools to help you stay on top of tasks in and out of the workspace and help gauge the scope of various projects. Another piece of tech is VPN remote accessibility so that staff can access their same work desktop from their home computers.


These kinds of technologies create a balance between WFH and in-office work. The transition between either space becomes less clunky. And it also helps ensure that the same resources are available to all employees at all times, no matter where they are.


 smart office is one that incorporates modern technology in order to optimize the office environment itself while also embracing environmentally friendly and cost-effective resources.

 And there are also many productivity benefits to transitioning your office space into a smart office space.


Smart offices use a combination of internet-connected devices, smart sensors, machine learning and communication tech to make employees more comfortable, boost productivity, and also reduce energy consumption. These tools include internet of things networks/sensors, automated lighting and temperature controls, machine learning intelligence, and even digital whiteboards and document storage management systems.

“A smart office will be a tech-heavy office that will leverage technology to automate routine and everyday tasks to really optimize how we do work,” 

explains Luka Birsa, co-founder and CTO of Visionect, a digital-signage company.

 “Smart offices will boost productivity by freeing up employee time to do real work — the work technology can’t do.”

Taking a step out of the office and into the parking lot, let’s use Parkable as an example here. Parkable can be integrated into a workspace, essentially creating a smart parking lot. The Parkable platform is flexible and can handle different needs for different workspaces, like casual (first first served) parking spots, individually allocated parking spots, visitor parking, EV charging spots, tandem parking, carpooling policies, and more, all through virtual booking.

The Parkable app can also integrate other tools, like garage remote access and digital parking payments, as well as deliver admin with transparent occupancy info.

VR and AR don’t just have to be for video games. They can actually be great work tools. XR, which refers to all of these types of extended realities, is a productivity jackpot.

 XR enables real-world interactions with digital information so that people can see, hear, touch, and interact with the information in a reality-like situation. “Companies using AR have reported a 46 percent reduction in time to complete tasks, and average productivity improvements of 32 percent.”


XR seems to be best utilized in three key areas: training, workflows, and employee engagement. Organizations can depend on XR to boost performance and make for better employee experiences. 

For instance, a few different Fortune 500 companies, such as Boeing, UPS, and Walmart, using VR for their worker-education programs.

 UPS has started using VR headsets to help train its drivers, which has boosted its training retention rate by 75%. Using VR for this purpose makes training a faster and more worthwhile process, which also makes it more productive.

We’ve seen how popular AI is becoming all over the net. Chatbots, predictive analytics, and machine learning algorithms are already everywhere. And you can add them to your office, too. 

These tools contribute to productivity by providing convenience and efficiency to certain daily tasks that employees have to deal with every day, which may require a lot of time, but not necessarily a lot of brain power

. For example, AI can generate email correspondence based on a few notes, making communication less of a headache. It can also fill out forms and paperwork so that bureaucratic chores are also easier to handle.


And automation can help with other tasks. An automated transcription service can transcribe what was said at a meeting for better record-keeping. And an email service provider can send out mass messages to a predetermined list of people. Parkable, for example, also has its own automated admin capabilities, which resolves parking issues, simplifies the management of multiple parking locations/groups, provides real-time occupancy tracking, generates comprehensive usage reports, integrates with access control and other hardware, and reports usage for your Fringe Benefits Tax.


Integrating AI into the workplace can help employees save time and energy on rote tasks so that they can complete them but also dedicate more of their drive towards complex, difficult, and important projects.

Technology isn’t just about what employees can do but what can be done for them. Keeping your employees happy and healthy boosts motivation decreases burnout, and encourages employee retention. Technology can definitely help with employee wellness.


Corporate wellness programs stand to benefit from tools that “

can enable lifestyle coaches and dietitians to review employee progress towards their health goals in real time and provide remote feedback and support

,” as explained by Corporate Wellness magazine. Connectivity and personalization are key here. And “technology can provide a platform for employees to work together, communicate with each other, and track their progress managing their health.”


So, think fitness apps, wellness trackers (like FitBit), and ergonomic and comfortable furniture. Even implementing software to control the blue light emitting from computer screens is a step in the right direction. Apps like 

, focusing on stress management, meditation, improving quality of sleep, aiding teamwork, and measuring success within the workplace.


But it’s not just about making the jobs of employees easier, it’s also important to consider the activities that staff members undertake in order to prepare for work. Specifically, their commute.

 According to Psychology Today, the commute to and from work “has significant psychological and social costs. It can be a major cause of stress, due to its unpredictability and a sense of loss of control. Commuters can experience boredom, social isolation, anger, and frustration from problems like traffic or delays.”


Technology like Parkable is a step toward reducing employee stress. It enables employees to reserve spaces up to a week in advance so that they can plan their commutes knowing they already have a spot, every day already accounted for. And there’s no frustration with driving around and around looking for somewhere to park in an already full parking lot.

Having a more secure workplace means ensuring that employees’ and organizational information is safe, which makes coming to work easier for everyone involved and promotes an anxiety-free organization.


“Until recently, financial firms and governments were the primary targets of cyberattacks. Today, with every company hooking up more and more of their business to the Internet, the threat is now universal,” 

 McKinsey & Company. But the report also states that while awareness around cybersecurity and its importance is building, so is confusion around the topic. “Only 16 percent [of executives] say their companies are well prepared to deal with cyberrisk. The threat is only getting worse, as growth in most industries depends on new technology, such as artificial intelligence, advanced analytics, and the Internet of Things (IoT)...”


Cybersecurity tech enhances security measures like encryption, biometric authentication, and network monitoring tools. Time and energy are saved in the long run when proper cybersecurity measures are taken.

Technology can be used to enhance workplace accessibility, making working processes easier for all employees, regardless of who or where they are. We mentioned WFH technology, which also contributes to better accessibility in the workplace. Other assistive technologies can make working more straightforward and uncomplicated for those with disabilities, injuries, illnesses, or who are dealing with any other concern that may limit their ability to do certain tasks at any given time.


Accessibility is also a question of workplace morale, as it is vital to make sure that all employees feel appreciated and included by their organizations. 

According to the Employer Assistance and Resource Network on Disability Inclusion (EARN),

 “In today’s workplace, technology is one of the central drivers of productivity and success, for all workers. But when workplace technology isn’t accessible, it excludes and becomes a barrier to employment.” 

These tech tools include screen readers, subtitles for video meetings, AI-powered applications, and more.

While productivity and efficiency are two different metrics, they go hand-in-hand. With the different types of technology mentioned above, the time, energy, and costs saved lend themselves to a more dynamic and efficient workspace.


To figure out the best technology for your workplace’s needs, compare the current technological tools that you have against your circumstances and requirements. 

What inefficiencies already exist in your operations? How can you maintain relevant information in the most simple, time-efficient way, ensure a logical workflow, avoid duplication, and address technological challenges?


For example, if you found that challenges facing workplace productivity require a focus on worker satisfaction, WFH and remote working issues, smart office spaces, and/or accessibility, you may want to invest in a tech tool like Parkable.


A parking management platform like ours makes parking a more efficient process, allows for spot booking and allocation depending on who is in the office and who’s WFH, eliminates part of the stress associated with a driving commute, and also automates much of the parking admin work through automation. It’s technological tools like Parkable that fall into multiple categories of enhancing productivity in your workspace.


Once you’re able to properly assess and implement technology, it’s important to take on the process step by step. Begin by creating a business case pitch for your technology plan, customizing it for different department heads. Within the pitch, identify the needs of your organization, gauge possible effects of the tech that you think would best address these needs, lay out the costs and risks of adopting this tool, and then build the actual adoption plan for it.

While there are so many great pieces of tech out there that can enable more productivity in the workplace, it’s important to look towards your individual workspace and identify what would work for it. There is no need to get overwhelmed; just take this process as an opportunity to engage and enable employees to work to their fullest potential.

When it comes to running an office or workspace, it’s important to always be on the lookout for tools to help with growth, even amid an economic downturn. In fact, it’s more important during a recession to look for opportunities and to embrace the constraints 

How tech enhances productivity in your space and among your teams

Traditional systems for managing workplace parking

Solution: Lease additional parking stalls

Solution: Encourage other forms of transport

Staff parking is an important perk for your team that also provides a number of business benefits. The ability to easily 

 - which is linked to improved wellbeing, productivity, engagement and retention. Happy, healthy, productive staff? Yes, please.

The human, financial, and administrative costs of staff parking

Despite its importance, workplace parking all too often gets tied up in problems and complaints. Here are a few examples:

 That could look like: working parents can never secure a park onsite and arrive late after circling the block; staff arrive at work two hours early just to park, then sleep in their car; people park at expensive, far away car parks - only to see empty parks at work.

Parks sit empty, even when there’s high demand for parking.

 This means expensive real estate is going to waste. It could be because: your parks are allocated to execs or certain staff members who aren’t always in the office, and no one else can park there. This problem has grown massively with remote and flexible working post-Covid.

Your admin team spends a huge amount of time monitoring the parking lot.

 This could include: checking if only registered cars are parked, using spreadsheets to keep track of parking, or reconciling parking payments every month.

To further complicate matters, there are a few different business objectives related to workplace parking, which can be in conflict.

 - For CEOs, HR, and managers, staff parking is an important component in staff happiness. An easier commute increases engagement and productivity, and helps with talent retention and acquisition.

 - CFOs and Finance don’t want to spend more than they need to on parking, in terms of both lease costs and administrative costs. They also want to ensure that what the business pays for is being used efficiently.

 - Sustainability Managers may want to reduce the number of staff driving to work, which could mean implementing carpooling bays, EV charger parks, or reducing the number of parking spots available to the team.

commuting affects health, happiness, workplace engagement, and retention

. Some of the conclusions are pretty damning:

Princeton University found that of all activities, 

 are two of the most negative experiences of the day

Commuting is the second-most common source of 

 reason for people choosing to leave a job

Unhappy employees and high turnover are not what companies want. While companies can’t influence much of their employees’ commute, a big part of the problem is parking - and staff parking is largely within a company’s control.

Looking for some real-life examples? Check out how companies like 

 have created better commutes and happier employees through changes to their staff parking.

On average, 12% of a company’s real estate spend is on parking spaces. This is what that looks like in a few major cities:

 In the CBD, businesses easily spend $300 per month on each leased parking spot - that’s over $3,500 per park, per year.

 In the CBD, it easily costs $550 per month to lease a parking spot - that’s $6,500 per park, per year.

 In the city, you can spend £300 per month on a parking spot - £3,500 each year.

Prior to Covid-19 and the widespread adoption of flexible and remote working, the average company car park saw 20-35% of its parking spots sitting empty every workday. Now, we’ve seen car parks up to 57% empty as more staff work from home.

If a company leases 100 staff parking spots and 33 of their parks sit empty during the year, they are effectively spending over $100,000 dollars or pounds each annum on a vacant asset. By city, that’s a wasted spend of:

This doesn’t mean that companies shouldn’t spend money on staff parking. As we’ve seen, onsite parking can make a big difference to staff engagement. However, it does mean that there’s sound financial reason to use car parks more efficiently - rather than letting them sit empty.

 increased their car park occupancy by 15% through a smart parking management system.

For some businesses and organisations, administrating the car park can be hugely time-consuming and complex.

Companies whose facilities managers manually check the parked cars every morning, to make sure they have the correct workplace ID on the dashboard

Companies whose staff need to sign in at reception whenever they park onsite

Companies whose finance team needs to calculate parking costs as a deduction to their pay cheque each fortnight

Companies whose staff call them after hours, before work, and on weekends asking if parking will be available the next day

Companies whose staff sneak into the car park and use the executives’ allocated car parks, because the other alternatives are so scarce - leaving administrators to clean up the mess

All of these issues drain time and resources, and distract your admin team from more valuable tasks. However, the root problem is always the same: manual systems for monitoring, booking, and payment. With a parking management system, each of these tasks is automated, saving the admin team time and resources.

 of administrative time each year by automating their processes with parking management software.

Traditional systems for managing staff parking

Traditionally, there are two common ways to manage staff parking: allocation, and first come, first served. Here’s a quick overview of each system, the problems, and what companies can do about it.

An allocated parking system describes a car park setup where each parking spot is assigned to a specific member of staff. Sometimes an allocated park is part of the employee’s contract, and is paid for by the company. In other cases, staff pay an annual salary sacrifice for their park, effectively offsetting the business cost of leasing the car park.

Generally, parks are allocated based on one of two things:

 - executives or managers receive a parking spot as part of their employment contract

 - employees go on a waitlist until a parking spot becomes available, which can take years

Because companies usually have far more employees than parking spots, staff members who do not have an allocated parking spot are left to fend for themselves.

The major issue with an allocated parking system is that staff are not always in the office. When you take into account remote working, sick leave, holidays, and alternative transport, each employee only actually drives into work and uses their allocated park about 70% of the time.

Because of this, about 30% of staff car parks sit empty each working day. Since Covid-19, these numbers have increased hugely for companies with flexible working policies.

An underused car park has a financial and human cost:

 When people have to park far from the office or use expensive commercial parking, then see empty parks at the office, it can cause them to disengage and become resentful.

 Companies end up paying hundreds of thousands of dollars every year for space that sits vacant because it isn’t used efficiently.

 If staff pay a salary sacrifice for their allocated park but start working remotely more often, they may no longer see the value in paying for a parking spot and drop their allocation. If this happens on a large scale, businesses are suddenly footing the bill for empty space.

Solution: Sharing space between employees

For these reasons, companies like Tonkin + Taylor transitioned away from an 

 when they went to flexible working, and instead use Parkable to share space between all of their staff.

If you want to retain allocated parking as a perk for specific staff while utilising those allocated parks when they sit empty, a ‘park sharing’ system gives you the best of both worlds, allowing staff to share their park with colleagues whenever they’re away from the office.

The traditional alternative to allocated parking is a ‘first come, first served’ system. Basically, whoever turns up first gets to park, and if you’re too late, you miss out. Although this is generally seen as more democratic than allocated parking, because all members of staff have the right to park onsite, there are problematic biases at play when you look at who is actually benefiting.

Your go-to guide for improving employee parking. Everything from common problems, to what's wrong with the traditional systems, to the new car park management solutions that can transform your staff experience.

Solving workplace parking problems: The ultimate guide

One of the best features of Parkable's parking management software is that it allows companies to make the most efficient use of all of their parking bays - even those assigned to individuals.

Often in a business, people have assigned parking bays made permanently available to them. While tremendously useful to these lucky ones, it means that when they are away - on holiday, sick leave, or working away from the office - the parking space is left empty. For businesses suffering from space scarcity - more staff members than parking spots - having unoccupied bays makes little sense, and can reinforce hierarchy in the business.

Parkable for Business allows those with assigned parking to share their bay with other staff members on the days they are away. This means more parking available to your team, more efficient use of space, and a more equitable sharing culture.

For those businesses already using Parkable for Business, this system has created significantly more available parking, which is now being fully utilised by other members of staff.

At Auckland-based Kiwi Property, the ability to share assigned bays has resulted in a 15.7% increase in the number of parking bays available. These ‘bonus bays’ have an average utilisation of 102%, meaning that on average they are used by at least one other staff member each day they are available, and sometimes more.

“The app is really easy to use - our staff think it’s great,” said Michael from Kiwi Property. “Parking space is really scarce for us, so being able to make the best use of every bay we have is one of the best aspects of Parkable. It’s the shared economy coming to our scarce resources. Now, if someone’s away from the office, their bay goes to another member of staff, and the app makes that transfer extremely easy.”

Datacom has similarly seen an increase in available car parks of 9.87%, and a utilisation rate of 93%. The business’s use of park sharing has increased revenue made from Datacom’s car parks by 18.75%, although in this case the business elects to return the revenue to those employees who share their space.

Parkable for Business also gives flexibility to businesses over how they wish to encourage the sharing of car parks, and each business has taken a different route. Kiwi Property has chosen not to charge subscription holders or casual parkers, and has simply used encouragement to motivate staff to share their unused bays.

At the other end of the spectrum, Datacom has used financial incentives to encourage the sharing of subscription bays, as those subscription holders receive the benefit when someone parks casually in their bay.

Ilona from Datacom, who has a subscription bay, said: “I’ve found that having the ability to give back my parking bay when I’m not coming into the office is easy to do via the Parkable app, but also helps other casual users wanting to use the space. This also allows me to recover that days parking costs, which is a win-win in my view.”

Dentsu Aegis launches Parkable's car park management software

To improve staff satisfaction and productivity

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