From empty space to happier tenants and 4.7x ROI
How one downtown tower keeps parking 75% full-even in a hybrid world
At a glance
Using nearly every park daily
Permit holders can share their spaces when they’re not using them, while hybrid workers book parking exactly when they need it. The result: the garage averages 75% occupancy.
Making parking pay
Permit holders offset the cost of their monthly spot by sharing it with daily parkers. Payments are automatic through the app, cutting admin to near zero and delivering extra income - 4.7x ROI.
A better work day
By squeezing value from every space, employees arrive knowing they’ll have somewhere to park-no circling, no offsite treks in bad weather.
The motivation
Too many umbrellas, not enough spaces
Seattle’s weather is legendary-grey skies, relentless drizzle, and the occasional sideways downpour. For staff, the real frustration wasn’t the rain itself; it was paying for offsite parking, trudging back past their own half-empty garage, glaring at the spots they couldn’t use.
The numbers didn’t add up either. With only 227 on-site spaces for thousands of staff, monthly permits were coveted-but also underused as hybrid schedules took hold. Spaces sat empty several days a week, while colleagues circled the block or coughed up for pricey nearby lots. The garage was a daily source of complaints, and the landlord could feel the tension building.
As was one of the users in that building, I found Parkable to be a very effective solution and benefit.
The fix
Shareable permits + daily bookings
Together with Parkable, the building team introduced a system that worked for everyone:
Shareable permits - Monthly parkers keep their passes, but can release them when away. Someone else books it, they pocket a daily credit.
Daily bookings for hybrid workers - Staff commuting just a few days a week can lock in a space through the app, pay per use, and skip the offsite shuffle.
Seamless access - Brivo integration means booking a space and swiping into the garage are part of one simple flow.
Real-time visibility - Landlord and tenant both see occupancy and revenue data, making parking a performance asset, not a problem child.
The impact
Parking that finally pulls its weight
For the tenant, parking went from a constant source of soggy complaints to a daily convenience.
Plus it became a revenue lever and tenant loyalty anchor in a market where every edge matters.
- 1,633 casual sessions were booked. Capacity that once went untapped.
- 432 people used the app to secure parking.
- Average garage use jumped from 50% to 75%, with peaks at 98%.
- Employee satisfaction shot up, with parkers rating the experience 8.97/10.
- The building generated a 4.7x ROI by monetizing previously unused space.
About Seattle company
About iconic tower and company
This story takes place in one of Seattle’s most iconic downtown towers, home to a Fortune 100 technology leader with over 2,000 employees.
The headquarters is more than just a workplace - it’s a flagship hub that reflects the company’s culture of innovation and care for its people.
Like many global enterprises, the organization is navigating hybrid work, the need for seamless employee experiences, and the pressure to maximize every square foot of its premium downtown space.
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