REA Group

REA has always been a flexible workplace, but the shift to hybrid working post the pandemic created new parking challenges for the team. Despite car parks being allocated to some employees as part of their packages, spaces were underutilised due to working from home and customer visits.

This underutilisation felt like a missed opportunity. REA wanted to give those without a designated car park an easy way to book, pay for, and securely access the vacant spots - rather than letting them sit there unused.

Taking this goodwill a step further, REA also decided to use this as an opportunity to fundraise for its community partners, donating fees from casual parkers.

REA’s busy administrators were also struggling with visibility of the size of this problem. The only way they could get this data was to physically walk around the car park daily or check in with those with fixed spaces to see when they were working out of the office. Both weren’t realistic options.

Rolling out Parkable to all staff changed the parking experience for all parkers across REA’s Melbourne sites. Now it is a resource that can be booked by anyone if the designated parker isn’t using it.

This change is reflected in parking space utilisation. Within months of rolling out Parkable, utilisation happily sat at 86%, with an ROI of 499%.

As more and more REA team members share their good experiences with each other about bay sharing, REA is seeing more sharing activity. Four months after starting, a whopping 3,535 bays were shared across the two sites.

Aligning their internal brand with their customer promise is part of REA’s success. With the help of Parkable, REA has changed the way their own team experience parking using digital tools - in the same way REA is changing how Australians experience property.