Hertz Car Retal

How Hertz drove parking from chaos to control

At a glance

Shared spots

Unused spaces and reserved permits became available for coworkers

Fair reservations

Book ahead, no more cutthroat "early bird gets the spot"

Minimal manual work

No more Facilities teams playing parking cop.

About Hertz

Driving better commute experiences for hybrid work

Hertz, the global car rental leader, thrives on innovation and speed, always driving better experiences for their team and customers. But when they relocated to 105 York St, South Melbourne, their parking situation hit a major roadblock.

A growing hybrid team with constrained spaces created an operational bottleneck, forcing the property team to rethink their approach to parking.

"We had 60 parking spaces, but a large and diverse team—how do we ensure fair and efficient access for everyone? We needed a way to make the most out of our parking spaces, especially with fewer people in the office. Another key factor was access control. We were struggling with swipe cards, which were inconvenient and difficult to manage with so many employees."

David Lim - Facilities Manager

The motive

A hidden roadblock behind hybrid work

After their office move, parking was capped at just 60 spaces for a hybrid team that kept growing.

No control. No booking. No fairness. Just mounting frustration and wasted time.

Picture this: team members parking without bookings, empty spots sitting unused for days, and the property team stuck playing parking police just to keep things running.

Swipe cards and reserved permit policies couldn’t keep up.

As the company grew, so did the chaos. Hours were lost each week managing the madness—time that could’ve been spent on, well, actual work.


Hertz moves fast—so why couldn’t their parking?


The fix

A fresh solution that puts them in the fast lane

Hertz ditched swipe cards, spreadsheets, and manual management, replacing it with tools that put employees in the driver’s seat:

  • Space sharing – Employees free up unused spaces for coworkers, maximising every space in the car park.
  • Advanced booking – Staff could reserve spots ahead of time - no more circling the lot or fighting for spaces.
  • LPR – Smooth entry and exit—no fumbling with swipe cards or waiting for gates.
  • Self-service management – Employees manage their own parking, freeing up the Facilities team for real work.
"One of the biggest success stories was a day when we had 9 ‘bonus bays’ shared out of our 50 spaces. That’s 9 spaces utilized that would have otherwise sat empty."

David Lim

The impact

Fair parking without the policing, happier tenants, zero wasted space

Turns out you don’t always need more spaces… just a better tool to manage them.

Now with a well-oiled machine:

  • Daily occupancy hit 89% with peak days reaching a near-perfect 98%.
  • 9 extra spaces freed up on peak days thanks to smart sharing.
  • 80% of spaces reserved in advance—no more Hunger Games for parking.
  • Hours of admin time saved—no more playing parking referee.

The real result? Employees stopped stressing over parking—and Hertz stopped wasting time managing it.

More success stories

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