San Francisco Commercial Office

How 600 Townsend strengthened tenant relationships with app-based parking

At a glance

Fewer complaints:

By pairing Parkable with Brivo, parking allocations are automatically enforced, stopping breaches before they become issues.

Happier tenants:

Tenant experience improved when employees began booking their space, and arriving carefree each morning knowing their spot is waiting.

Time back for property managers:

Property managers gladly regained hours previously spent buried in manual tracking spreadsheets, and handling parking complaints.

Seamless access:

Digital app-gated access works alongside Parkable, giving tenants flexibility while keeping the garage running smoothly.

San Francisco

About Newmark

600 Townsend is a five-story, 215,000-square-foot Class A property, previously managed by Newmark. With tech and professional-services tenants like Tools for Humanity and Patreon, the building prides itself on offering a premium tenant experience.

You don’t expect parking to keep a Class A office building awake at night. But at 600 Townsend Street, finding a morning parking spot was a daily dilemma.

Newmark Property needed a fix as sleek as their property. And they needed it quicker than their fast-growing tech and professional services firms tenants — could say ‘there’s one!’

The motivation:

Rising tenant friction.

In a market where renewals matter, even a “healthy” 8% vacancy — in a city hovering near 30% — made rising tenant friction hard to ignore.

On paper, everything should have run smoothly:

· 158 gated spaces (including two EV) across four entries

· 90% unreserved, using badge access

· Occupancy spread evenly thanks to hybrid schedules

But morning parking was hit or miss.

With no system to manage garage access or coordinate allocations, tenants' hybrid schedules caused friction. Average occupancy hovered around 80%, peaking at 92% on busy days — great for energy, but tough with limited parking.

The main tenant was allocated 89 spaces, with broader staff access to the garage—plus subtenants’ 36 spaces.

Yet come midweek, late-comers were looping the garage in frustration after the early birds had snapped up all the spare spots.

The property manager began fielding a tenant complaint list longer than a garage full queue. With no visibility into who was using each space, their day disappeared into spreadsheets and access logs.

It wasn’t just inconvenient anymore — something had to change.

The Solution

Parkable + Brivo

The property team needed a slicker system. One that could automatically stop allocation breaches, give real-time visibility into usage (without endless spreadsheets), and save time — all while keeping tenants confident their space was secure.

The integration of a flexible, globally trusted office parking app with the building’s Brivo access control system melted morning tension into tenant trust.

Now:

Tenants have designated, bookable spaces.
Garage entry is restricted to people who book their spots.
Employees can share reserved spaces if they’re not using them, freeing spots for others. Sharing is caring, people.
Tenants have choices. They can book unreserved spaces up to a week in advance, or claim them on the day from the shared pool.
With the system tracking every entry and exit, the property manager no longer has to update multiple spreadsheets or manage a flood of complaints.

The impact

Frictionless parking. Happier tenants.

By smoothing out workplace parking with Parkable, 600 Townsend turned morning chaos into carefree arrivals. Things are looking up not only for the tenants who can book and access parks as they need, but for the property team’s positioning come renewal time.

Make parking easy with Parkable. It's a smart change that pays off every morning.