Revlon
How a beauty giant fixed their parking. Before, things got ugly.
Sharing parking:
Priority permit parkers can share their parking with everyone at Revlon when they’re not in. Up to 45% more employees park onsite thanks to sharing.
Fair access to parking:
Shared permit bays can be reserved ahead of time - which turns them into casual daily permits. Our fair parking algorithm gives everyone the same chance of parking.
No daily admin:
Parkable gives everyone the tools to self-manage their parking, no micromanaging, no mess.
Huge beauty brand. Microscopic parking.
Revlon is the OG of cosmetics and fragrance—a brand-building machine with die-hard customer loyalty. Their 80-strong team in Australia keeps their classics fresh while launching the next beauty must-haves.
But when they moved into their shiny new HQ in 2023, they faced a problem - parking. Or rather, a serious lack of it.
Too few spaces. Too many parkers. One simple fix.
The move was a win for collaboration, community, and client connections. But with dramatically fewer parking spaces, the old-school parking playbook that lets permanent spaces sit unused when the parker is out of office, wouldn’t cut it.
Unused spaces? Inefficient. Unfair.
Passing unused spaces onto just a few close colleagues? Unjust.
Casual permit parking roulette? Just frustrating.
They needed something better—a system that worked for everyone, not just the lucky few.
Unapologetic fairness
Instead of locking down spaces for senior employees only or opening up everyone to the casual permit parking game of chance, Revlon flipped the script entirely.
With Parkable, allocated parking became a shared and bookable resource when the allocated parker wasn’t using it—something everyone had a fair shot at.
- No more empty spaces. If you’re not using your permanent space, somebody else can. Simple as that.
- No more arriving at work and finding all the daily permits had been used—employees book available spaces in advance.
- No more “best mates” space sharing—every employee, no matter their title, gets equal access to shared spots.
The Parkable app allows parkers to reserve any shared spaces in advance. The built-in magic comes from the fairness algorithm, ensuring everyone is treated equally.
For a company that builds cult brands, settling for outdated parking rules wasn’t an option. Revlon demanded a system as bold as their culture—modern, fair, and ready to flex.
Erin Carle, Senior HR Manager
The beauty in doing things differently
The results speak for themselves: every space is nearly fully used every workday. Parking occupancy? Upwards of 90% daily.
But here’s the real kicker—Revlon gets all the benefits of a fair, shared parking system without the admin nightmare. No one has to juggle bookings, track spaces, or play referee. The system runs itself—something that would take hours to manage manually.
And Revlon’s team? Sharing heroes. In January 2025 alone (peak Aussie summer), 45% more employees park onsite, thanks to sharing.
That gives more of their workforce a taste for flexibility, fairness, and stress-free parking.
No hassle. No headaches. Just a system that works.
Nice one.
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